Brand Strategist
MUSIC & CULTURE SPECIALIST
I have a strong in-depth knowledge of music culture, nightlife, and events, and a broad experience in working with music brands, festivals, creative communities and artists.
I know what it takes to build sustainable partnerships, develop local communities, and how to awe an audience. I know the power of music and crowds, and I know what gets people moving.
I get inspired by brands that (want to) have their game on point. Brands that – regardless the challenges they encounter – hold on to their core values, their ambitions, and their dreams.
Hero projects:
Digital DGTL ➶ | Festival Ethics ➶ | Mary Go Wild Basement Raves ➶ | (Not Your) Comfort Zone ➶ | Unmute Us ➶


I am a versatile and creative brand strategist, music fanatic, and storyteller with over 15 years of experience in marketing and events, with a proven track record of having accelerated brands through powerful brand strategies and innovative marketing campaigns – always putting audience first but never losing commercial impact out of sight.
Worked for:
Bart Skils | DGTL Festival | Dockyard Warehouse Festival | Drumcode Festival | Duurzame Dinsdag | Friendly Fire | Green Deal Circular Festivals | MARY GO WILD (co-founder) | Nachtburgemeester Amsterdam | NEMO | Ruigoord | SEXYLAND World | Treehouse NDSM | Tweetakt Festival | Unmute Us | VOLTT Loves Summer | Wanderlust | Winter Garden Festival
Get in touch: